Andrew
Basile

Product Marketing Manager, Feb 2024 - Jan 2025.
Go-to-Market, Growth Campaigns, Product Marketing, Organic Social

Product marketing at Autograph, Tom Brady’s a16z-backed company. Spearheaded go-to-market strategy for three league launches (NBA, MLB, NFL) and two major feature releases, and ran the $1.2M annual marketing budget and a $50K paid social agency account.

Led brand marketing for the “Don’t Auto-Draft, use Autograph,” “Gotta Get There” ticket marketplace, and “Autograph Replay” campaigns, and used market research and user feedback to shape Autograph Replay into the product’s highest-retaining feature.

• 125,000+ users acquired in 9 months across the three league launches and two feature releases
• 53% reduction in cost per acquisition on a $1.2M budget, with paid social CPA under $3.00
• Autograph Replay reached 20%+ D7 retention, the highest of any feature
• The “Fletchair” campaign with Purdue’s Fletcher Loyer set the app’s single-day user acquisition record
• 400%+ TikTok follower growth and 2M+ monthly Instagram impressions from the organic social strategy

Marketing Strategy, Paid Social Content, Market Launch Campaign

Led the expansion of the Red Dining Book, a boutique restaurant guidebook, from Los Angeles to New York City, working as the marketing partner across content and distribution for the NYC edition.

That covered the paid social campaigns and the creative behind them, UGC content partnerships with NYC creators, and the digital content built to drive awareness and sales, including the making-of series shot inside the featured restaurants.

I also built the restaurant side of the launch: sourcing and onboarding the restaurants featured in the edition, running an Instagram-first outreach flow with automated follow-up, and managing the wholesale and retail conversations that put the book in stores.

• $150,000+ revenue generated in the first year of the market launch
• 4x ROAS on paid social campaigns
• Managed the NYC regional UGC partnership strategy
• Built the restaurant outreach, onboarding, and follow-up system behind the NYC edition
• Produced the paid social creative and the NYC making-of content series

Amplifii is a creator marketing platform where brands post a brief and a reward pool, and hundreds of creators pick it up and post across Instagram, TikTok, YouTube, and X. I advise the founding team on partnerships and product marketing.

Most of the work is opening doors: brokering strategic partnerships with brands, agencies, and creator networks that bring supply and demand onto the marketplace. The rest is product input, using what I have learned running UGC partnerships for clients to help the team shape features that creators and brand managers actually want to use, and then helping tell the story of those features once they ship.

• Facilitates strategic partnerships that bring brands and creator supply onto the platform
• Advises on feature development from hands-on experience running UGC partnership programs
• Supports go-to-market messaging for new product launches like Bounties and Conductor

amplifiimarket.com ↗

First non-technical hire at Quix, where I led marketing, business development, and community for a three-person team that built the third largest NFT marketplace in the world.

I onboarded developers, artists, and collectors to a brand new Layer 2 ecosystem, built the brand and community strategy from the product’s value proposition, and ran the campaigns and partnerships that drove volume.

• Scaled the Optimism NFT ecosystem to 150+ collections, $11.7M in volume, 315K unique users, and 550K transactions
• Grew the brand to 150K Twitter followers, 523K average monthly impressions, and a 20K-member Discord
• Directed the “OP OG” campaign: $743K single-day volume and a 15x lift in daily average volume
• Facilitated GTM partnerships with zapper.fi, mirror.xyz, CoinGecko, Rainbow Wallet, and Layer3